eMarketer’s Piece on our Mobile Wealth Study

We’ve been busier than usual here at Plastic Mobile (is that even possible?), with a whirlwind of events and releases. In the past few months,we have published the results of our highly anticipated Mobile Wealth Study in partnership with New York based Luxury Institute, participated in the Mobile Shopping Summit in San Diego, released the Forrester Research Pizza Pizza case study and headed back to Toronto to attend eTail Canada – we’re glad our media pals have been able to keep up!

Our Mobile Wealth Study has been particularly popular, catching the attention of both bloggers and major national publications. When we partnered with Luxury Institute to learn more about how wealthy consumers are using their mobile devices and luxury brand applications, we had no idea the results would ignite such widespread conversation. Check out what people are saying below.

Mobile Wealth Study in the News:

GigaOm, http://gigaom.com/mobile/redefining-luxury-for-a-mobile-world/

USA Today, http://www.usatoday.com/tech/news/story/2012-04-15/cnbc-luxury-retailers-apps/54262362/1

Wall Street Journal, http://blogs.wsj.com/wealth/2012/04/03/wealthy-smartphone-users-like-angry-birds-and-facebook/

Fox Business, http://www.foxbusiness.com/personal-finance/2012/04/05/make-purchases-from-our-iphones-wed-rather-not-say-wealthy/

eMarketer, http://www.emarketer.com/Mobile/Article.aspx?R=1009033

Luxury Daily, http://www.luxurydaily.com/affluent-consumers-favor-brands-with-apps-study/

Mobile Marketing Magazine, http://m.mobilemarketingmagazine.com/mobilemarketing/i/article/targeting-rich-theres-app

Tech Vibes, http://www.techvibes.com/blog/wealthy-consumers-favour-luxury-brands-that-go-mobile-canadian-startup-discovers-2012-04-24