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How are fashion retailers connecting with customers through mobile?

By December 4, 2013 No Comments

MobileX_retail

With mobile commerce on everyones mind, we set out to outline mobile usability practices in the fashion retail industry and what they mean to mid-market fashion retailers. The study examines the challenges and opportunities that 10 fashion retail apps are facing in the mobile shopping space.

A team of mobile experts from different disciplines including strategy, design, UX architecture, technical engineering, and marketing, examined the mobile apps of 10 leading mid-market fashion retailers and tested them in various use cases. Each app was then rated against a vigorous set of predetermined criteria, essential to the fashion retail mobile space, and ranked from 1 to 10 based on the qualitative and quantitative data collected.

This report aims to provide recommendations for fashion retailers to truly harness the potential of connecting with customers through a mobile app. From the research and data collected, the main areas of opportunity identified for brands were the integration of social media, customer service, in-store experiences, and loyalty programs in their mobile apps.

Check out the Mobile X Retail App Report here!