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How are fashion retailers connecting with customers through mobile?

By December 4, 2013 No Comments


With mobile commerce on everyones mind, we set out to outline mobile usability practices in the fashion retail industry and what they mean to mid-market fashion retailers. The study examines the challenges and opportunities that 10 fashion retail apps are facing in the mobile shopping space.

A team of mobile experts from different disciplines including strategy, design, UX architecture, technical engineering, and marketing, examined the mobile apps of 10 leading mid-market fashion retailers and tested them in various use cases. Each app was then rated against a vigorous set of predetermined criteria, essential to the fashion retail mobile space, and ranked from 1 to 10 based on the qualitative and quantitative data collected.

This report aims to provide recommendations for fashion retailers to truly harness the potential of connecting with customers through a mobile app. From the research and data collected, the main areas of opportunity identified for brands were the integration of social media, customer service, in-store experiences, and loyalty programs in their mobile apps.

Check out the Mobile X Retail App Report here!