Not long ago user experience (UX) meant creating designs and the general look and feel of a website. Features were limited as internet connection speeds were much slower than what we know and expect today so design was kept to functional requirements. The practice today encompasess much more than design, with consideration to content as well as context and is for the most part led by user experience design experts. This means that not only do they have to design strategically, but also include the latest trends to ensure the digital experiences they create are both accessible and meaningful.
With the emergence of mobile, user experience practices were born out of a “shotgun” environment while designers all over the world tried to nail down what works and what doesn’t. The results landed on simplistic, responsive, and uniform design. The latest iteration of this trend is Material Design where content is layout out in a card based system for easy reading and navigation. Responsive design is also still making its rounds en mass as the mobile world introduces more screens of varying sizes, and content becomes even more of the focus. The aim of user experience now is trending towards accessibility and simplicity as these devices continue to diversify.
Technology is providing new and exciting ways to interact with the consumers and mobile has quickly taken center stage as the opportunity for highly personal connection to the end user are a marketers dream. MUX’ers otherwise know as one of Canada’s biggest Mobile User eXperience communities are getting together next week further explore the this fast paced evolution with 2 great speakers; Andrea Ong Pietkiewicz & Andrew Chak of Telus and TD Bank respectively. As supporters of the group we’d like to congratulate the group on 3 years of defining mobile user experience in our ecosystem. As the devices we use evolve, user experience design practices are evolving as well.