The wearables wave is not going away anytime soon. Instead it continues to expand into all areas of our lives. Still in its infancy and having started with smartwatches, wearables are growing up quickly changing many areas of our lives.
President and COO of Plastic, Melody Adhami, wrote about her perspective on wearables for the Canadian Marketing Association, explaining why marketers need to pay attention to this shift in technology.
Consumers are now checking their mobile devices on average 100 to 200 times a day. Wearables make it even easier to frequently view content, and marketers can take advantage of this by creating personalized content to desired audiences forging more face time with brands.
Take a read over Melody’s CMA blog post and you’ll quickly learn why the time to learn all about wearables is now.