EventsInsights

Plastic Mobile and Interactive Ontario Team up for iLunch

By July 7, 2016 No Comments

iLUNCH Blog Image

You’d think that with the warmer weather, would come more relaxed work days- but not at Plastic Mobile! Which means that we haven’t had time to share everything that our team has been getting up to. But we’d be remiss if we didn’t mention our experience sharing our thoughts on mobile UX research with a full house of Interactive Ontario members during their latest iLunch session.

Plastic’s Strategic Marketing Coordinator, Alex Herron, and Director of Strategy and New Business, Hannah Savage, led the group through an informative session that focused on how neuromarketing can be used to better understand the behaviours of mobile users. The presentation focused on the different types of research that goes into creating industry leading mobile app UX’s and what it means for brands.

Alex and Hannah would like to thank Interactive Ontario for hosting such a great event, and we look forward to attending some of their other events moving forward. To learn more about the the insights Plastic gained from undertaking their neuromarketing study, you can find the full report here.