With almost 64% of the population, and more than 75% of mobile phone users in Canada owning a smartphone, Canadians are now consuming more media via mobile than ever. Because of this, brands are still working tirelessly to introduce new, innovative, and intriguing ways to interact with consumer via mobile.
In their new report titled “Canada Mobile 2016: A Look at Smartphone Behaviors and How Brands Are Attempting to Master Mobile,” eMarketer profiles the growing Canadian mobile market and what it means for brands and consumers. To help them gain a better understanding of the space, they reached out to top mobile strategists for their help– including our very own Director of Mobile Strategy, Parisa Durrani.
Commenting specifically on “Today’s Mobile Consumer,” Durrani speaks to the effectiveness of brands advertising on mobile, as well as the creation of app ecosystems. “We find that organizations start to plan app strategies with multiple apps in mind, not with the intention to split it up , but organically-developed, really focused apps. It’s commonplace in the financial space, with each bank operating with a minimum of three apps,” she states in the report.
To check out more of Durrani’s insights and learn more about the Canadian mobile landscape, follow the link to view the report.