AnnouncementCINEPLEXSCENE

SCENE Taps into Mobile with New Mobile App for iOS and Android

By May 17, 2017 No Comments

SCENE Mobile App, iOS, and Android, Plastic Mobile

“Would you like to redeem your SCENE points for a free movie tonight?” is one of the greatest things any moviegoer can hear when they are at the movies in Canada. Now, thanks to the brand new SCENE app (designed and developed by Plastic Mobile in partnership with SCENE), earning and redeeming SCENE points is easier than ever.

The SCENE program has evolved over the last couple of years, and we wanted an app experience that showcased all of the ways our members can engage with the program by earning and redeeming SCENE points for free movies, meals, and gear. The launch of the SCENE mobile app is an important milestone in this evolution that we are incredibly proud of.”

Dave McLean – Director, Digital Strategy

SCENE, the beloved loyalty program jointly owned by Cineplex and Scotiabank, identified the need and appetite for a standalone mobile app when it found in 2016 that more than half of its web traffic was happening from mobile, and its core users were trending younger. It also determined that the Cineplex and SCENE apps could go great together – the SCENE app giving members instant access to offers and all of the awesome rewards available to them, and the Cineplex app still the place to go for showtimes and to buy movie tickets.

Launched only last week (although in soft beta for the last month or so), the SCENE app has already managed to rate 4.5 stars in the Apple App Store and members could not be happier!

Available for both iOS and Android, the SCENE app allows you to earn and redeem points at partner locations, digital access to your SCENE card, bonus offers, check and keep track of your point’s history, and even plan a night out with your friends.

We are extremely proud of the app, and are looking forward to building on this success with our continued partnership with SCENE… stay tuned!

You can download the SCENE app for iOS here, and for Android here.